Disney is quietly implementing a major theme park change

walt disney co. (DIS) – Get a free report has to balance quite a bit when it comes to its theme parks. First, it must provide an experience good enough to make park visitors want to come back, while also telling their friends about their positive experience.

Second, the company must maximize sales. That’s not always about charging the most for park tickets (although the company has been working on that). Disney wants the most money it can get, but it’s content that pushes some of that revenue out of the base ticket price and into expensive add-ons.

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