Ex-Waze CEO Tries To Mimic Early Twitter With ‘Post’

Mastodon has emerged as the most recognizable Twitter alternative of late, but there’s more than enough time for others to emerge. Former Waze CEO Noam Bardin is now trying with Post to create a “civil place to discuss ideas; learning from experts, journalists, individual makers and from each other; talk freely; and have fun.”

Noam Bardin ran Waze for 12 years (until 2021) and Post is “what’s next”. At a high level, it is described as a “social platform for real people, real news and civil conversation.” LinkedIn lists a start date of May 2022, with buzz around Post rising over the past week.

The opening post makes clear allusions to the early days of social media:

Remember when social media was fun, introduced you to big ideas and cool people, and even made you smarter? Remember when it didn’t waste your time and make you angry or sad? When you could disagree with someone without being threatened or insulted? We want to bring that back with Post.

In terms of features, “posts of any length” will be supported with the ability to “comment, like, share, and repost content with your thoughts.” Longer form content will somewhat hinder the quick digestibility that Twitter is known for.

A major differentiator, reflected by the post.news URL, is the following trio of capabilities, which require purchases of publications:

  • Buy individual articles from different premium news providers so you can access multiple perspectives, not just the ones you’re subscribed to
  • Read content from different sources in a clean interface without jumping to different websites
  • Tip creators of engaging content to help them make more of it, through integrated micropayments

As for content moderation, there are rules that “will be strictly enforced[d]with the “help of our community” in a nod to Waze’s crowd-sourced nature. The user interface, as seen above, is relatively simple for a social network.

There is a long waiting list to join Post – currently [update: 125,000 sign-ups] as of Sunday evening (PT). This is partly due to the fact that many basic features are still being built out, with the “first version of Searchjust launched today. Meanwhile, the “Personalised Feed”/following feature still needs to be built out, with all users currently seeing the same firebox of content. Starting Saturdayabout 1,000 users have been let in to “help test the system”. Sunday evening there are 3,500 activated users.

You can sign up for the waiting list here, with your place in line noted.

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